The Conservatives have established a new unit to improve their doorstep strategy, led by Tory chairman Kevin Hollinrake from the party's Westminster headquarters.
A source familiar with the work stated that the unit will provide MPs and activists with tailored talking points for different electoral areas, as the party faces challenges from Reform UK and the Liberal Democrats.
The unit's parliamentary lead is Andrew Snowden, Conservative MP for Fylde, who won his seat by a narrow margin of 561 votes in the 2024 general election.
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Author's summary: Tories launch new unit to sharpen doorstep strategy.