Volvo Launches "Getaway Gotaway" Campaign
Volvo targets a new generation of drivers with the launch of "Getaway Gotaway" via Bastion Shine + Together.
Built on Volvo's global "For Life" platform, the campaign is adapted for a distinctly New Zealand audience, inviting Kiwis to see their Volvo as a getaway car.
Nature is our luxury good in Aotearoa. The more frictionless your access to it, the better you're doing.
The campaign captures the spirit of leaving behind the everyday grind to rediscover life in motion, surrounded by the natural beauty of Aotearoa.
- Planned by Together across outdoor, social, digital and broadcast channels
- Includes OOH and TVNZ+ channels
Author's summary: Volvo launches "Getaway Gotaway" campaign in New Zealand.
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