Since appearing as a public shrine in 2001, the female death deity La Santa Muerte has gained immense popularity and is often seen in public ceremonies such as the Day of the Dead.
La Santa Muerte, or Holy Death, is a folk saint shrouded in mystery and controversy, personifying death itself and often depicted holding a scythe or globe.
Only death can protect us
Her image has steadily spread across Mexico, the Americas, Europe, and beyond, making her a frequent sight in public ceremonies.
Author's summary: La Santa Muerte's popularity reflects violence in Mexico.