John Lewis 2025 Christmas Ad
John Lewis's 2025 Christmas offering features Alison Limerick's 1990 hit 'Where Love Lives' and focuses on the relationship between a father and son.
The campaign taps into 90s nostalgia, using Limerick's club hit as its soundtrack. The ad, also titled 'Where Love Lives', shows a father discovering a present under the Christmas tree - a vinyl record of Limerick's track from his son, alongside a 2025 version by Labrinth.
The right present can express what words can't.
The ad is built on insight from John Lewis, highlighting the importance of gifts in expressing unspoken emotions.
Author's summary: John Lewis's 2025 Christmas ad features a 90s club classic.
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