7 Focus Areas for 2026: AI's Impact on Search and Customer Journey
AI is transforming how people search, decide, and buy, with significant shifts expected in 2026.
According to Gartner, AI-powered assistants and large language models (LLMs) will handle roughly 25% of global search queries by 2026, replacing many traditional search interactions.
Traffic from LLMs is climbing at a hockey-stick pace, signaling a massive shift in how users find information.
To stay competitive, marketers need to prioritize building strong content and experience flywheels, with answer engine optimization (AEO) and generative engine optimization (GEO) becoming critical priorities, says Bruce Clay, founder and president of Bruce Clay Inc.
Key areas of focus include:
- AI-powered search interactions
- Large language models (LLMs)
- Answer engine optimization (AEO)
- Generative engine optimization (GEO)
Author's summary: AI transforms search and customer journey in 2026.
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