Culture, Pop Culture and the Marketing Mirror
According to UNESCO, culture is defined as
“the set of distinctive spiritual, material, intellectual and emotional features of society or a social group,”which encompasses art, literature, lifestyles, value systems, traditions, and beliefs.
Pop culture, on the other hand, refers to common ideas, entertainment, and trends widely accepted by the majority of people in a society, including popular music, movies, fashion, slang, and social media trends.
Understanding these terms helps to discuss the interaction between outside forces, such as marketing and advertising, and culture. The relationship between marketing and culture is reciprocal, with each influencing the other in multiple ways.
Author's summary: Marketing and culture interact and influence each other.
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