The culture of any local downtown is often shaped by the shop owners, who weather the challenges of digital commerce day and night.
In Brattleboro, many Main Street businesses have survived for years thanks to local shoppers choosing to shop locally. However, their survival is increasingly challenged by online shopping, credit card fees, delivery services, rising rents, labor shortages, and shifting consumer habits.
The very fabric of downtown culture depends on the community's commitment to keeping these businesses thriving. As stated,
when downtowns thrive, we all thrive.
In recent years, Main Street has faced mounting pressures from economic shifts, rising costs, and the relentless pull of online retail.
Author's summary: Downtown culture shaped by local shop owners.