Cha Jing Debuts Thailand's First Ready-to-Drink Chinese Tea
In Thailand's ready-to-drink (RTD) tea market, Japanese tea brands have long dominated. However, Cha Jing, Thailand's first ready-to-drink Chinese tea, is set to change this with its launch.
CJ WORX Bangkok reimagined tea as a fragrance experience, drawing inspiration from luxury perfume films. The campaign focuses on stillness, showcasing the curl of steam, the fall of sunlight, and the invisible trail of scent.
The Osmanthus flower is known in Chinese as "the fragrance that travels ten thousand miles" (香飘万里).
By centering the narrative on scent, CJ WORX transforms the act of drinking tea into a sensorial, delicate, and poetic experience.
Author's Summary
Cha Jing introduces Thailand's first ready-to-drink Chinese tea through a scent-driven film.
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