OnePlus 15 Drops Hasselblad Branding
The upcoming OnePlus 15 will no longer feature Hasselblad branding or camera system, marking the end of a long-standing partnership between the two companies.
For years, Hasselblad has been a familiar partner in the OnePlus smartphone lineup, with the resulting photos being "pretty spectacular".
OnePlus has now gotten to a point that it feels confident enough to introduce its own imaging system (DetailMax Engine) that they hope will rival their partnership with Hasselblad.
This move is a natural step for companies to source everything in-house, keeping the tech in their control, reducing costs and pricing for the end user.
Author summary: OnePlus replaces Hasselblad with DetailMax Engine.
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