John Lewis Christmas Ad: A Heartwarming Father-Son Connection
John Lewis & Partners has launched its 2025 Christmas campaign, focusing on the bond between a father and son, set against the backdrop of a 1990s rave.
The film, created by Saatchi & Saatchi and directed by Jonathan Alric, is titled "Where love lives" and highlights the importance of finding the perfect gift when words are not enough.
'We made the music the gift'
The two-minute film features a family on Christmas day, with the teenage son listening to music on his headphones while his dad tidies up around the tree. The dad discovers an unopened present marked "Dad" with a smiley face, prompting a heartwarming moment between the two.
- Created by: Saatchi & Saatchi
- Directed by: Jonathan Alric
- Production company: Iconoclast
Author's summary: John Lewis' Christmas ad showcases a father-son bond through music.
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