Walmart continues to expand its online marketplace business, with over 200,000 active sellers and 44,000 new sellers added in recent months, according to Marketplace Pulse.
The retailer's marketplace attracts more than 120 million shoppers weekly, with 37% of U.S. consumers surveyed by Kantar considering Walmart a top shopping destination.
A recent Open Call event in Bentonville saw a majority of the 650 participating companies already selling on the marketplace platform, further fueling its growth.
Walmart’s marketplace expansion reflects its strategy to blend online and offline retail.
Author's summary: Walmart's online marketplace grows with new sellers.