Gen Z's Nightlife Preferences
Gen Z is opting for a more low-key nightlife experience, favoring frozen yoghurt shops like Yo-Chi over nightclubs.
On a typical Saturday night, a line of young people can be seen waiting outside Yo-Chi, eager to get their hands on a frozen treat. This shift in preferences is having an impact on the night-time economy.
They like to grab a glass of wine at a local bar and end their night with a frozen yoghurt, all before 11pm.
- Yo-Chi has opened 39 venues since 2021, catering to Gen Z's desire for a sweet treat.
- The demographic is trading in mini-skirts for track pants and vodka sodas for caramel fro-yo.
Author's summary: Gen Z prefers frozen yoghurt shops to nightclubs, changing the night-time economy.