2025 Japan Mobility Show: Toyota Launches Global Century Brand
Toyota has unveiled its new Century brand at the Japan Mobility Show, marking its entry into the global ultra-luxury market.
A car in a class of its own
According to Toyota Chairman Akio Toyoda, the new Century line will carry Japan’s pride and craftsmanship onto the world stage, combining traditional craftsmanship with modern technology.
- The Century brand expands into a dedicated sub-brand.
- A new SUV variant joins the classic sedan.
Toyota aims to bring a uniquely Japanese expression of refinement to global customers, competing with traditional ultra-luxury brands like Rolls-Royce and Bentley.
Author's summary: Toyota launches Century brand at Japan Mobility Show.
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