5 Essential Takeaways From Acronis’ TRU Security Summit 2025
At MSP Global 2025 in Salou, Spain, Acronis gathered over 2,000 managed service providers (MSPs) to discuss the future of cybersecurity, automation, and business growth.
The company's TRU Security Summit highlighted its focus on partner enablement, AI innovation, and operational profitability, centered around sustainable productivity.
“When partners work smarter, not just harder, they gain the flexibility to reinvest in their people and innovation,”
said Acronis CEO Ezequiel Steiner, emphasizing that productivity, not raw revenue, will define MSP success in 2026 and beyond.
Steiner argued that doubling productivity could increase margins up to fivefold, as people account for nearly 80 percent of costs in a labor-heavy industry.
Author's summary: Acronis focuses on sustainable productivity.
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