Canada’s Lululemon Partners With National Football League
Canada’s Lululemon Athletica (LULU) is partnering with the National Football League (NFL) in a new apparel deal.
Lululemon will launch an apparel collection for all 32 NFL football teams, including both men’s and women’s NFL apparel and accessories, on October 28.
Lululemon has been expanding into sports apparel, with partnerships with the NHL and endorsement deals with athletes such as Max Homa, Frances Tiafoe, and Connor Bedard.
The company also signed an endorsement deal with Formula 1 champion Lewis Hamilton earlier this year.
This move into sports apparel comes as Lululemon’s traditional business faces challenges due to tariffs and changing consumer preferences.
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Author’s summary: Lululemon partners with NFL on apparel deal.