West Coast Eagles Announce Partnership with Allianz Australia
The West Coast Eagles revealed a new partnership with Allianz Australia on Monday, marking a significant collaboration for the club’s AFL, AFLW, and Wheelchair football teams over the next four years.
About Allianz Australia
Allianz Australia, part of the Allianz Group recognized as the world’s top insurance brand in 2025*, serves over four million Australians with products such as home, car, business, and general insurance under the motto “Care you can count on.”
Statements from West Coast Eagles
“We are thrilled to welcome Allianz Australia as a Platinum Partner of the West Coast Eagles and excited to join forces with the world’s leading insurance brand,” said West Coast Eagles CEO Don Pyke.
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our Club’s values and identity.”
“Their support will enhance our AFL, AFLW and Wheelchair football programs as they pursue excellence both on and off the field, while contributing to our broader community initiatives.”
“We look forward to an exciting future together and the added value this partnership will bring to our members.”
Partnership Visibility
- Allianz branding will appear on the neckline of the West Coast Eagles’ AFL match guernseys.
- The partnership will also feature on training apparel, media backdrops, and gameday signage both at Optus Stadium and during away matches.
* Allianz Group was reaffirmed as the world’s top insurance brand in 2025.
Summary: The West Coast Eagles and Allianz Australia have formed a four-year partnership that aligns their values and enhances the club’s football programs and community efforts with prominent branding opportunities.