West Coast Eagles Sign Four-Year Sponsorship Deal with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia, becoming a Platinum Partner to support the club’s AFL, AFLW, and Wheelchair football teams. This agreement marks Allianz’s first major sporting partnership in Western Australia and reflects their commitment to enhancing community programs nationwide.
Club and Sponsor Statements
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity,” said West Coast Eagles CEO Don Pyke.
Pyke added that the partnership would strengthen the Eagles' AFL, AFLW, and Wheelchair football programs alongside their wider community initiatives.
“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities,” stated Allianz managing director Richard Feledy.
Branding and Partnership Details
- Allianz branding will feature on the neckline of the Eagles’ AFL guernseys, training gear, media backdrops, and in-game signage at Optus Stadium.
- From 2026, Allianz will be the shorts partner for the AFLW team and a major partner of the Wheelchair football side.
Community Initiative Launch
The partnership will kick off with a joint community project supporting Foodbank WA’s Give a Feed appeal, distributing Christmas food hampers to families in need across Western Australia. Allianz will sponsor 1,000 hampers, while Eagles players and staff will volunteer to assist with deliveries before Christmas.
Author’s Summary
This partnership between West Coast Eagles and Allianz Australia highlights a shared dedication to sport and community support, combining sponsorship with meaningful social impact projects.