Toyota announces the all-new Hilux, including a first battery electric version of the iconic pick-up

Toyota introduces the ninth-generation Hilux

Toyota has revealed the ninth generation of its legendary Hilux pick-up truck, taking the global icon of strength, reliability, and durability into a new era. This launch aligns with Toyota’s multipath strategy, which provides customers with several powertrain choices to adapt to various needs and regional driving conditions.

Expanded powertrain range

The new Hilux offers a diverse lineup that includes the first battery electric version, a hydrogen fuel-cell electric model, and the Hilux Hybrid 48V targeting Western Europe. Traditional diesel and petrol engines remain available, ensuring a combination of performance and efficiency suited to different markets.

“The all-new Hilux enters a new era of electrified power while preserving the Quality, Durability, and Reliability that have made it the world’s favorite pick-up,” Toyota stated.

Design and innovation

Developed around the “Tough and Agile” concept, the Hilux features a stronger and more determined appearance, highlighted by a redesigned front end and improved proportions. These updates enhance both the vehicle’s stance and its overall aerodynamic balance.

Driving dynamics and safety

The new model benefits from reengineered handling and advanced safety improvements. These features build upon Hilux’s long-standing reputation for robustness, now enhanced by Toyota’s latest engineering and driver-assistance technologies.

Author’s summary: The ninth-generation Toyota Hilux combines classic reliability with electrified innovation, offering a wide range of powertrains and a bold new design for modern drivers.

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Toyota Europe Newsroom Toyota Europe Newsroom — 2025-11-10