Global Sustainability Trends: How Businesses Can Lead
From November 10 to 21, global leaders will meet in Belém for COP30, marking a critical moment for climate diplomacy and business strategy. For FMCG companies, this summit signals that environmental risks have moved to the boardroom agenda.
Droughts, deforestation, and water scarcity are disrupting supply chains, while consumers increasingly demand transparency.
Insights from Global Sustainability Trends Report
This article draws from the Global Sustainability Trends: Embracing a Lower Carbon Future report, highlighting how top companies use sustainability as a driver of resilience, innovation, and growth.
According to the Euromonitor Voice of the Industry Survey (April 2025, n=258; April 2024, n=499):
- 62% of companies plan sustainable product launches.
- Only 53% have a net-zero strategy.
- Just 6% believe they effectively communicate sustainability to consumers.
Key Actions for Leadership
Sustainability leadership requires integrating initiatives across the business, not isolated efforts.
Despite rising momentum, global greenhouse gas emissions are expected to increase by 0.4% annually through 2029, pointing to a systemic challenge.
Brands like Strong Roots and Neutral Foods use verified carbon data to build trust and differentiate themselves in competitive markets.
Carbon transparency is becoming a vital competitive advantage.
Additional Challenges
Waste contributes significantly to environmental impact, further emphasizing the need for comprehensive sustainability strategies.
Author's summary: Businesses must embed sustainability across all levels to address systemic environmental challenges and seize growth opportunities through transparency and innovation.