Tracking the Hype House to Grammy Nominee Pipeline

Let Addison Rae and Alex Warren show you the power of breaking free from labels. The name “The Hype House” recalls memories of the COVID era, like sourdough starters and whipped coffee trends, but its influence remains strong.

This group of influencers, including Charli D’Amelio, Dixie D’Amelio, Larray, Lil Huddy, and others, left a lasting mark mainly because two of its biggest former members, Alex Warren and Addison Rae, earned nominations for Best New Artist at the 2026 Grammy Awards.

Origins and Impact of The Hype House

For those unfamiliar, The Hype House wasn’t about creating prestigious art. Founded in 2019 by members including Alex Warren, its concept was straightforward: rising TikTok creators would live together in a Los Angeles mansion to collaborate and leverage their growing popularity.

The group focused on producing engaging vlogs and dance videos that attracted millions of views and interactions at their peak.

Controversies and Public Perception

The Hype House’s rise was also marked by several scandals, including cheating rumors, romantic breakups, and gatherings that ignored COVID-19 safety guidelines.

They even gained wider exposure through a Netflix reality show.

“The Hype House’s moment in the sun was marked by cheating scandals, breakups, and parties that flaunted their inability to adhere to standard COVID-19 safety protocols.”

Summary

The Hype House rose as a collective of young TikTokers whose viral content brought fame despite controversies, ultimately producing Grammy-nominated artists like Alex Warren and Addison Rae.

Cosmopolitan — 2025-11-07