Barbour Celebrates Christmas with Shaun the Sheep Collaboration
Barbour returns this festive season with an exciting lineup of promotions and collaborations. The premium outdoor brand teams up again with Aardman, the creators behind the iconic stop-motion animation, to launch a new Shaun the Sheep Christmas film that highlights the spirit of “giving the gift of warmth.”
New Christmas Film Featuring Shaun and Friends
Following last year's story where Shaun patched up the farmer’s waxed jacket, this year’s film shifts the focus to Barbour’s “unique and much-loved accessories.” The narrative centers on Bitzer, the farmer’s loyal dog and Shaun’s closest companion, who attempts to lead a chilly choir of sheep through Christmas carols. When the cold catches up to them, Bitzer cycles away and returns with Barbour gifts. Wrapped in hats and scarves, the flock and the farm bask in the warmth of Barbour’s quality accessories, joyfully finishing their carol.
“Giving the gift of warmth this winter”
Exclusive Limited Edition Jackets
In conjunction with the campaign, Barbour has produced 30 limited edition Shaun the Sheep-inspired wax jackets, designed as re-loved pieces. Proceeds from these special jackets will be donated to Oxfam, supporting the brand’s charitable efforts this holiday season.
Summary
Barbour’s festive campaign blends heartwarming storytelling with exclusive products, reinforcing its message of warmth and generosity supported by a charitable partnership.
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