Lorraine Woods Promoted to Chief Investment & Operations Officer at Atomic 212°
Atomic 212°, a media agency, announced the promotion of Lorraine Woods to the combined role of Chief Investment and Operations Officer, effective immediately. Woods reports directly to CEO Rory Heffernan.
Responsibilities and Leadership
In her expanded role, Woods will focus on enhancing agency operations, integrating new technology and platforms, and maintaining consistent processes, resourcing, talent management, and succession planning. The general managers of Atomic 212° offices in Melbourne, Brisbane, Darwin, and Adelaide will now report to her.
Career Background
Lorraine Woods joined Atomic 212° in 2016 as National Group Trading Director before becoming National Head of Trading. Prior to that, she held senior positions at ZenithOptimedia (now Zenith Australia) and other leading media agencies.
CEO's Remarks
“Lorraine is a foundational leader within Atomic 212°, and a huge part of the remarkable success we’ve had to date. She’s shown a tireless commitment in establishing a world-class trading function and driving incredible value for our clients for many years. Lorraine has built tremendous relationships throughout the industry, deservedly admired by publishers, clients and Atomic 212° team members alike.”
Author's summary: Lorraine Woods’ promotion at Atomic 212° highlights her key leadership role in driving operational excellence and client value through strategic investment and management.
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