Zalando and DFB Launch a Five-Year Partnership
BERLIN, 6 November 2025 – Zalando, Europe’s leading fashion and lifestyle platform, announced a five-year strategic partnership with the German Football Association (DFB). This collaboration will make Zalando a main partner for the DFB’s men's, women's, and youth teams through 2030.
About the Partnership
With over 8 million members, DFB is the largest national sports association worldwide. The partnership aims to blend fashion, lifestyle, and football culture, appealing to fans and Zalando customers alike.
Strategic Goals and Brand Integration
This agreement anchors Zalando's presence in the world of football and supports its ambition to strengthen its position as a leading lifestyle destination. Zalando will benefit from exclusive marketing and activation rights within the DFB universe.
Marketing and Activation Opportunities
- The partnership will be launched with a dedicated campaign.
- The campaign highlights that football is not only about playing but also about style and attitude.
- It promotes how embracing style with confidence can create icons beyond the pitch.
“Football is about more than just the game; it's about style and attitude, and how owning that style with confidence creates icons beyond the pitch.”
Connecting with Football Fans
This collaboration opens exciting opportunities for football enthusiasts in Germany and beyond to engage with Zalando, integrating the worlds of sport and fashion.
Author’s summary: Zalando’s five-year partnership with DFB combines football culture with fashion, enhancing engagement with fans and advancing Zalando’s lifestyle ambitions through exclusive marketing opportunities.